In-Clinic Strategies to Promote Bespoke Orthotics

In-Clinic Strategies to Promote Bespoke Orthotics

Enhance the Patient Experience

  • Offer Free Assessments: Provide a complimentary initial foot scan to introduce patients to the bespoke orthotics process.
  • Create Visual Displays: Set up a dedicated area with 3D foot scan displays and sample orthotics to demonstrate their design and build.
  • Encourage Patient Interaction: Allow patients to see and feel orthotics, helping them understand the difference bespoke options can make.

Train Your Team

Your staff play a crucial role in marketing bespoke orthotics. Equip them with:

  • Knowledge of orthotic benefits and conditions they address
  • Communication skills to explain the process clearly and confidently
  • Tips on addressing common patient concerns about cost or effectiveness
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